Paid Media & PPC
Every dollar you spend on paid advertising should be working as hard as possible. JAG builds and manages paid campaigns across every major platform — engineered to maximize ROAS, minimize wasted spend, and scale what’s winning.
Platforms We Manage
Google Ads
Search, Shopping, Performance Max, Display, and YouTube — full-funnel Google campaign management with a focus on Quality Score, bid strategy, and conversion optimization.
Meta Ads
Facebook and Instagram campaigns built for awareness, retargeting, and conversion — with creative testing, audience segmentation, and pixel-level attribution.
LinkedIn Campaign Manager
B2B-focused campaigns that reach decision-makers by job title, industry, and company size. Ideal for lead generation, event promotion, and brand awareness among professional audiences.
Microsoft Advertising
Bing and partner network campaigns that often deliver lower CPCs and reach a distinct, high-intent audience segment often missed by Google-only strategies.
TikTok Ads
Short-form video campaigns for brands targeting younger audiences or looking to scale creative-led performance marketing.
What You Can Expect
Full-Stack Marketing is built for:
- Campaign architecture built for your funnel stage — not a cookie-cutter template
- Multivariate creative testing to identify top-performing ad copy and visuals
- Bid strategy optimization using tCPA, tROAS, and manual controls
- Conversion tracking setup via Google Tag Manager and GA4
- HIPAA-compliant remarketing audience builds (for healthcare clients)
- Transparent Looker Studio dashboards updated in real time
- Weekly performance summaries with clear next-step recommendations
Results We’ve Driven
- 87% YoY increase in conversion volume for a healthcare nonprofit
- 310% ROAS uplift through cross-channel retargeting and creative optimization
- 64% ROAS improvement through advanced remarketing segmentation
- 500+ new email subscribers at under $1.25 CPC via Performance Max campaigns
